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Mass Communication Research - An Introduction
Joseph Adepoju Tejumaiye
University Of LagosDepartment Of Mass Communication
Ratings:
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Length: 240 Pages 13 Chapters
Author: Prof. Joseph Adepoju Tejumaiye
Publisher: Sceptre Limited
Released: 2025-02-26
Category: Text Books - Text Books
ISBN: 978-2993-63-8
This book is about research, with particular focus on Mass Communication Research. The book uses the Social Sciences Research Methodologies to situate how to conduct research. This 11 chapters, 240-page book, examines topical Mass Communication themes such as elements of research, the History of Communication Research and the major Actors in the process. Other topics discussed are sampling, research procedures, basic statistics in mass communication research.
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Olayinka Toriola highlighted a section of the book.
f what may or may not be truPage 7April 14 at 01:08am
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Olayinka Toriola highlighted a section of the book.
f what may or may not be truPage 7April 14 at 01:08am
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Olayinka Toriola highlighted a section of the book.
f what may or may not be truPage 7April 14 at 01:08am
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Olayinka Toriola highlighted a section of the book.
eiterated that “it is an objective, impartial, empirical and logical analysis and recording of controlled observations that may lead to the development of generalizations, principles, or theories, resulting in, to some extent, prediction and control of events that may be consequences or causes of specific phenomenonPage 7April 14 at 01:01am
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Olayinka Toriola highlighted a section of the book.
f what may or may not be truPage 7April 14 at 01:08am
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Olayinka Toriola highlighted a section of the book.
f what may or may not be truPage 7April 14 at 01:08am
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Olayinka Toriola highlighted a section of the book.
f what may or may not be truPage 7April 14 at 01:08am
-
Olayinka Toriola highlighted a section of the book.
eiterated that “it is an objective, impartial, empirical and logical analysis and recording of controlled observations that may lead to the development of generalizations, principles, or theories, resulting in, to some extent, prediction and control of events that may be consequences or causes of specific phenomenonPage 7April 14 at 01:01am
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