Book Profile

INTRODUCTION TO E-MARKETING

Awofala Hazzan

Yaba College Of Technology
Department Of Marketing
Ratings:       0/5 Stars   (0)
Length:     76 Pages   10 Chapters
Author: Hazzan Awofala
Publisher: Self Published
Released: 2025-10-12
Category: Text Books - Text Books
ISBN:        x

E-marketing is at the heart of e-business . . . getting closer to customers and understanding them better, adding value to products, widening distribution channels and boosting sales through running e-marketing campaigns using digital media channels such as search marketing, online advertising and affiliate marketing which we will explain later in this chapter.
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